Baskin Financial Services Inc. lowered its holdings in shares of Adobe Inc. (NASDAQ:ADBE – Free Report) by 4.1% in the 4th quarter, according to its most recent disclosure with the SEC. The fund owned 54,433 shares of the software company’s stock after selling 2,336 shares during the period. Adobe comprises 1.4% of Baskin Financial Services Inc.’s holdings, making the stock its 28th largest holding. Baskin Financial Services Inc.’s holdings in Adobe were worth $19,051,000 as of its most recent SEC filing.
Other large investors also recently modified their holdings of the company. Measured Wealth Private Client Group LLC acquired a new stake in shares of Adobe during the third quarter worth $26,000. Caitlin John LLC acquired a new stake in shares of Adobe during the third quarter worth $28,000. Beacon Financial Strategies CORP acquired a new stake in shares of Adobe during the fourth quarter worth $28,000. KERR FINANCIAL PLANNING Corp acquired a new stake in shares of Adobe during the third quarter worth $27,000. Finally, Marquette Asset Management LLC increased its position in shares of Adobe by 72.3% during the fourth quarter. Marquette Asset Management LLC now owns 81 shares of the software company’s stock worth $28,000 after buying an additional 34 shares during the period. 81.79% of the stock is currently owned by institutional investors and hedge funds.
Wall Street Analysts Forecast Growth
Several research firms have recently weighed in on ADBE. Oppenheimer reiterated a “market perform” rating on shares of Adobe in a research report on Friday, March 13th. Deutsche Bank Aktiengesellschaft restated a “hold” rating on shares of Adobe in a report on Friday, March 13th. Barclays cut shares of Adobe from an “overweight” rating to an “equal weight” rating and reduced their price target for the stock from $335.00 to $275.00 in a report on Friday, March 13th. The Goldman Sachs Group reduced their price objective on shares of Adobe from $290.00 to $220.00 and set a “sell” rating for the company in a report on Friday, March 13th. Finally, Morgan Stanley reduced their price objective on shares of Adobe from $425.00 to $365.00 and set an “equal weight” rating for the company in a report on Friday, March 13th. One research analyst has rated the stock with a Strong Buy rating, ten have assigned a Buy rating, fifteen have issued a Hold rating and five have assigned a Sell rating to the company’s stock. Based on data from MarketBeat, the company currently has a consensus rating of “Hold” and an average price target of $339.88.
Read Our Latest Stock Analysis on Adobe
Adobe Stock Performance
Shares of ADBE stock opened at $244.45 on Friday. The firm has a market cap of $98.81 billion, a price-to-earnings ratio of 14.24, a P/E/G ratio of 0.97 and a beta of 1.52. The company has a debt-to-equity ratio of 0.47, a quick ratio of 0.91 and a current ratio of 0.91. Adobe Inc. has a 52 week low of $224.13 and a 52 week high of $422.95. The firm’s 50-day simple moving average is $253.43 and its two-hundred day simple moving average is $303.24.
Adobe (NASDAQ:ADBE – Get Free Report) last announced its quarterly earnings data on Thursday, March 12th. The software company reported $6.06 EPS for the quarter, topping the consensus estimate of $5.87 by $0.19. The business had revenue of $6.40 billion for the quarter, compared to analyst estimates of $6.28 billion. Adobe had a net margin of 29.48% and a return on equity of 64.48%. The company’s revenue for the quarter was up 12.0% on a year-over-year basis. During the same quarter in the previous year, the firm posted $5.08 earnings per share. Adobe has set its FY 2026 guidance at 23.300-23.500 EPS and its Q2 2026 guidance at 5.800-5.850 EPS. As a group, equities analysts forecast that Adobe Inc. will post 16.65 earnings per share for the current year.
More Adobe News
Here are the key news stories impacting Adobe this week:
- Positive Sentiment: Adobe launched the Firefly AI Assistant — a conversational, agentic tool that automates multi‑step creative workflows inside Photoshop, Premiere and Illustrator; the product expands Adobe’s AI monetization paths and reinforces Creative Cloud differentiation. Read More.
- Positive Sentiment: Zacks and several outlets highlight Adobe’s expanded Firefly/AI portfolio for creators, noting the launch could speed workflows and help Adobe justify AI investments — a potential revenue/ARR upside if adoption scales. Read More.
- Positive Sentiment: Adobe reported AI traffic to U.S. retail sites is converting materially better (March AI traffic +42% vs. non‑AI), supporting the business case that Adobe’s AI features can drive customer ROI and platform value. Read More.
- Neutral Sentiment: Several media pieces and analysts note Adobe’s shares are at multi‑year lows, framing the stock as a “cheap” software name — that can attract value buyers but also reflects investor caution on AI/valuation. Read More.
- Neutral Sentiment: Analysts are recalibrating valuation rather than overhauling it — some firms trimmed targets modestly while others remain positive; reports show measured fair‑value tweaks reflecting mixed views on AI ROI. Read More.
- Negative Sentiment: Royal Bank of Canada cut its price target from $400 to $350 (still Outperform). A notable PT cut from a major bank can pressure sentiment even when the rating stays positive. Read More.
- Negative Sentiment: Competition risk rose as Anthropic and others develop AI design tools that could encroach on Adobe’s product moat — a tangible long‑term risk for market share in creative workflows. Read More.
- Negative Sentiment: Data shows sizable institutional reductions (e.g., UBS AM) and some insider sales in recent months — selling from large holders can amplify downward pressure in a low‑price environment. Read More.
Insider Buying and Selling
In other Adobe news, CFO Daniel Durn sold 1,646 shares of Adobe stock in a transaction dated Tuesday, January 27th. The shares were sold at an average price of $294.85, for a total value of $485,323.10. Following the sale, the chief financial officer owned 41,995 shares of the company’s stock, valued at approximately $12,382,225.75. The trade was a 3.77% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is accessible through this link. Corporate insiders own 0.20% of the company’s stock.
Adobe Company Profile
Adobe Inc, founded in 1982 by John Warnock and Charles Geschke and headquartered in San Jose, California, is a global software company that develops tools and services for creative professionals, marketers and enterprises. Under the leadership of CEO Shantanu Narayen, who has led the company since 2007, Adobe has evolved from a provider of desktop publishing tools into a cloud-centric provider of digital media and digital experience solutions.
The company’s core offerings are organized around digital media and digital experience.
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