TD Cowen Reiterates “Buy” Rating for ServiceNow (NYSE:NOW)

ServiceNow (NYSE:NOW – Get Free Report)‘s stock had its “buy” rating reiterated by equities researchers at TD Cowen in a report released on Thursday,Benzinga reports. They currently have a $140.00 target price on the information technology services provider’s stock. TD Cowen’s price target would indicate a potential upside of 55.41% from the stock’s current price.

Other equities research analysts have also recently issued research reports about the company. The Goldman Sachs Group decreased their target price on ServiceNow from $188.00 to $163.00 and set a “buy” rating for the company in a research report on Thursday. BMO Capital Markets dropped their price target on shares of ServiceNow from $120.00 to $115.00 and set an “outperform” rating on the stock in a research report on Thursday. Evercore decreased their price objective on shares of ServiceNow from $175.00 to $140.00 and set an “outperform” rating for the company in a report on Thursday. Argus upgraded shares of ServiceNow to a “strong-buy” rating in a research note on Wednesday, February 4th. Finally, Benchmark assumed coverage on shares of ServiceNow in a report on Wednesday, April 1st. They issued a “buy” rating and a $125.00 target price on the stock. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-four have issued a Buy rating, six have issued a Hold rating and one has given a Sell rating to the company. According to data from MarketBeat, ServiceNow currently has an average rating of “Moderate Buy” and an average price target of $146.65.

View Our Latest Research Report on NOW

ServiceNow Trading Up 6.3%

NYSE:NOW opened at $90.09 on Thursday. The stock’s 50 day moving average price is $104.84 and its 200 day moving average price is $137.81. ServiceNow has a 52 week low of $81.24 and a 52 week high of $211.48. The company has a market capitalization of $93.34 billion, a P/E ratio of 53.69, a P/E/G ratio of 1.42 and a beta of 1.01. The company has a debt-to-equity ratio of 0.13, a quick ratio of 1.00 and a current ratio of 0.84.

ServiceNow (NYSE:NOW – Get Free Report) last released its quarterly earnings results on Wednesday, April 22nd. The information technology services provider reported $0.97 earnings per share (EPS) for the quarter, hitting the consensus estimate of $0.97. ServiceNow had a return on equity of 18.16% and a net margin of 12.59%.The company had revenue of $3.77 billion during the quarter, compared to the consensus estimate of $3.75 billion. During the same quarter in the prior year, the company posted $0.81 EPS. The firm’s revenue was up 22.1% on a year-over-year basis. On average, research analysts forecast that ServiceNow will post 2.49 EPS for the current fiscal year.

Insider Activity at ServiceNow

In other news, insider Kevin Thomas Mcbride sold 1,400 shares of the business’s stock in a transaction dated Friday, February 13th. The shares were sold at an average price of $105.71, for a total transaction of $147,994.00. Following the transaction, the insider owned 26,314 shares in the company, valued at approximately $2,781,652.94. The trade was a 5.05% decrease in their position. The transaction was disclosed in a document filed with the SEC, which can be accessed through the SEC website. Also, insider Paul Fipps sold 9,641 shares of the company’s stock in a transaction dated Wednesday, February 18th. The shares were sold at an average price of $105.93, for a total transaction of $1,021,271.13. Following the transaction, the insider directly owned 11,757 shares of the company’s stock, valued at $1,245,419.01. This represents a 45.06% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 16,237 shares of company stock worth $1,697,162 in the last ninety days. 0.34% of the stock is currently owned by insiders.

Institutional Investors Weigh In On ServiceNow

Institutional investors have recently added to or reduced their stakes in the company. Cohen Klingenstein LLC raised its position in ServiceNow by 400.0% in the 4th quarter. Cohen Klingenstein LLC now owns 10,000 shares of the information technology services provider’s stock valued at $1,532,000 after purchasing an additional 8,000 shares during the last quarter. Sumitomo Mitsui Trust Group Inc. raised its position in ServiceNow by 385.9% in the 4th quarter. Sumitomo Mitsui Trust Group Inc. now owns 2,599,397 shares of the information technology services provider’s stock valued at $398,202,000 after purchasing an additional 2,064,440 shares during the last quarter. Natural Investments LLC raised its position in ServiceNow by 332.0% in the 4th quarter. Natural Investments LLC now owns 16,453 shares of the information technology services provider’s stock valued at $2,520,000 after purchasing an additional 12,644 shares during the last quarter. Focus Financial Network Inc. raised its position in ServiceNow by 286.1% in the 4th quarter. Focus Financial Network Inc. now owns 53,650 shares of the information technology services provider’s stock valued at $8,219,000 after purchasing an additional 39,756 shares during the last quarter. Finally, Telos Capital Management Inc. raised its position in ServiceNow by 706.0% in the 4th quarter. Telos Capital Management Inc. now owns 50,940 shares of the information technology services provider’s stock valued at $7,803,000 after purchasing an additional 44,620 shares during the last quarter. 87.18% of the stock is owned by institutional investors and hedge funds.

Key Stories Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Company fundamentals and AI traction remain supportive — ServiceNow beat revenue/earnings views for Q1 and highlighted accelerating AI product adoption (Now Assist / AI agents) that management says will drive long‑term growth. ServiceNow Reports First Quarter 2026 Financial Results
• Positive Sentiment: Strategic moves boost the product and security stack — ServiceNow closed the $7.75B Armis acquisition (extends security capabilities) and deepened Google Cloud AI partnerships, which support cross‑sell and AI workflow positioning. Armis acquisition Google Cloud partnership
• Neutral Sentiment: Mixed analyst reactions — Several firms reaffirmed buy/overweight ratings (some even raised PTs), but many cut targets after the quarter; consensus still leaves upside from current levels, reflecting disagreement over near‑term vs. long‑term outlook. Analyst coverage
• Negative Sentiment: Geopolitical deal delays hit near‑term growth — Management said Middle East conflict delayed several large deal closings (≈75 bps revenue headwind in Q1), and that pushed investors to downgrade near‑term growth expectations. Middle East deal delays
• Negative Sentiment: Margin and guidance concerns — Investors focused on acquisition costs (Armis) and a softer margin outlook/full‑year subscription guidance that many viewed as disappointing, triggering the sector‑wide selloff. Margin/guidance coverage
• Negative Sentiment: Short interest jumped — Short interest rose ~30% in April to ~38.95M shares (~3.8% of shares), increasing potential downside pressure and volatility if bearish sentiment persists.